How can we catch up on news in a time efficient matter? The question is at the heart of my project as a Knight fellow, at Stanford. In order to try to solve this equation, I launched the Newstapes experiment about two month ago.
What is it ? The Newstapes is a Tumblr blog where I try to help people catch up or understand a story with 1 to 3 links to useful articles, videos or infographics. Depending on how much time a person has, he/she can choose to read only the first piece, or digg deeper with one or two other pieces. The user I’m aiming for is a casual news reader, not a hardcore news junkie, with no prior knowledge of those topics.
How does it work ? Everyday, I pick a story that is making headlines – lately, the bankruptcy of Cyprus, JPMorgan’s Senate hearings, the 2013 Oscars or the elections in Kenya. It has to be on the front page of major news outlets, potentially unfolding over several days and complex enough to need a brief roundup if you haven’t been living in sync with the 24 hour news cycle.
Then, I read and search for the best summary of the situation (story level 1), a good explainer or detailed version of the story (story level 2), and a third piece that will provide more context or shed the light on an intriguing perspective on this given story. The three links are displayed in this order, and I display the time it takes to read or watch each piece. Occasionally, I’ll throw in a great long piece that is a great explainer of an older topic by itself – for serenedipity’s sake.
What did I learn so far ?
- Displaying time : it’s a tricky subject. People tell me they want to know beforehand that they’ll find out “everything they need to know on topic X in 5 minutes”. Others, tell me they’re put off by this, saying “even 5 minutes is way more than I want to spend on this topic”. I tried to solve this problem by picking very short stories of level 1 (30 seconds to 2 minutes) and to display the time for the following stories as incremental (“+3 minutes”).
- Content format : it’s a tricky subject. When I started, a lot of complaints I heard were : “you only pick text, what about video, radio, infographics ?!”. Once I tried to mix things up a little bit more, people complained again : “I don’t like videos, they force me to watch this thing without knowing where it’ll take me”. Take away : there’s no way of pleasing everyone. I’m going with the best explainers and summaries for now. Whatever the format.
- Catch up worthy stories : one of the reasons I’m so interested in making news consumption more time efficient is that I hope to, eventually, create more time in people’s schedules for the good rewarding long reads that make readers and journalists happy. But the Newstapes that attracted the most readers to date were : 1. the 2013 Oscars ; 2. the death of Hugo Chavez ; 3. Queen Elizabeth’s visit to the hospital. And I’ll have to keep this in mind in the future.
Why the Newstapes ? People born before 1990 might remember the mixtapes, these great collections of songs a friend or a DJ would put together on a cassette in order to share it with other people. It was a good way of telling stories musically and discovering new sounds, recommended and curated by some DJ you liked. And I’m trying to do the same thing with the news, as I’m arranging little collections of news stories for friends and other random curious people. In both cases, it’s about discovery and social interaction.
Where do I go from here? With this experiment I’m finding out how people react to quantified news. It also helps me define what is worth catching up on. Eventually, it may help me redefine the concept of “daily news” itself : instead of going for the all you can eat buffet of stories, what would be the *one* story you would want/need to explore, on any given day?