Own the weekend

“Own the weekend”. It’s a pretty nice tagline that the British newspaper The Guardian got itself to promote its weekend editions. Discovering it on a friend’s Facebook feed, I first thought they were launching a new product to help you get up to date on their great content during the weekend to better own the rest of your time off. Actually, they are just adding a “Cook” edition to their weekend publication. The video is still pretty cool and funny and features Hugh Grant. The ad was created by BBH, the agency responsible for the award-winning Three Little Pigs ad.

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